AMAZON is now going. The company launched its digital music store yesterday offering 2.3 million tracks. Songs cost as little as 89 cents come at a high bitrate and not one of them is crippled by DRM. As a result they work with almost any device on the market. Universal and EMI along with thousands of independent labels are selling music on Amazon MP3. The site is drawing early praise and seems to be the first legitimate challenger to iTunes.
KEVIN MARTIN has come out in which seeks to force “a la carte” programming. The FCC Chairman said he would prefer a voluntary offering of the service but supports any effort to give consumers more control over the channels they receive. Martin has stated that the FCC has no legal authority to require a la carte but openly supports legislation that pushes operators in that direction.
ANHEUSER-BUSCH will. The branded online TV venture is currently averaging only 50,000 uniques per month a steady decline from its launch peak of 250,000. The company is taking an experimental approach tweaking the site and learning from its failures. The venture offers a simple valuable lesson in online video: one of the site’s most successful videos was viewed over 3 million times. On YouTube.
VONAGE has. Yesterday the beleaguered VOIP provider was found to have willfully infringed on six patents held by Sprint. The company will have to pay $69.5 million in damages. In March the company lost an infringement case with Verizon and was ordered to pay $58 million in damages.
NYC TV has embraced online video with a backed by Brightcove technology. The city’s Emmy-winning official station has made much of its content available for free and more will be added weekly. The shows are well-produced and provide interesting perspectives of our city. Next time you’re video-snacking stop by NYC TV’s new player. “Secrets of New York” is especially intriguing.
Here's what's supposed to happen. The digital transition takes place new 4G networks spring up all over tons of VC money is aimed at advanced advertising and personal media consumption devices audiences fragment into unbelievably small markets but technological advances in metrics and accountability take the art of marketing...
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